Craze — We tell you what Gen Z thinks.
AI-conducted Gen Z interviews from a verified college panel. Real conversations, structured insights, minutes — not months. Built for product managers and brand teams.
Craze runs open-ended, AI-moderated conversations with hundreds of Gen Z college students in parallel, then synthesizes the transcripts into themes, sentiment, and verbatim quotes. Brand teams get the depth of a focus group with the sample size of a quantitative survey, delivered in under two hours instead of four-to-six weeks.
Brands who already trust Craze
- Celsius — runs Gen Z perception surveys nationwide with Craze.
- Fetii — YC-backed group rideshare, raised $7.35M led by Mark Cuban. Moves 200,000+ passengers monthly across 68 US cities. Partnered with Craze to study how Gen Z actually moves around college markets.
- Orca — HF0-backed startup using Craze to collect Gen Z product feedback before scaling.
How Craze compares
A traditional focus group recruits 8–12 people, runs 60–90 minutes, and takes 4–6 weeks end-to-end. Craze runs the same kind of conversation with hundreds of respondents in parallel via an AI moderator that asks unscripted follow-ups based on each respondent's actual answer. Results synthesize into structured reports in under two hours.
Who uses Craze
Product managers, brand strategists, marketing executives, and consumer-insights teams at consumer-packaged-goods, fashion, beauty, beverage, and technology brands. Also founders at consumer startups who need to validate hypotheses fast without retaining a research agency.
Pricing
Craze prices per campaign, scoped to the brief, panel size, and synthesis depth. No per-seat SaaS fee. Most B2B brand teams find Craze is 3–10× lower cost than a comparable focus group of similar sample size. Contact sales for a custom quote.
Learn more
Craze Inc. is a US-based company. Find us on
LinkedIn,
Instagram, and
TikTok.