Gen Z coverage
Reach Gen Z across 25% of U.S. campuses.
Craze gives brand teams access to a verified student network with real campus coverage, then captures the language, objections, and purchase triggers behind the numbers.
Campus footprint
25%
Campus footprint
of U.S. campuses represented across the panel
Gen Z
Primary audience
verified students and young consumers
Open
Research style
conversational responses instead of checkbox-only data
Fast
Brand fit
early reads for products, ads, pricing, and culture
Research footprint
The useful signal is coverage plus context.
A broad campus footprint gets you closer to real student language. Focused AI interviews turn that reach into brand-specific insight.
Campus footprint
Study
25%
of U.S. campuses represented across the panel
Primary audience
Study
Gen Z
verified students and young consumers
Research style
Study
Open
conversational responses instead of checkbox-only data
Brand fit
Study
Fast
early reads for products, ads, pricing, and culture
Conversation first
Craze studies capture open-ended responses from Gen Z participants instead of reducing every question to a multiple-choice option.
Coverage before claims
Craze talks about where its respondent network reaches, then keeps study-specific claims tied to the exact audience being researched.
Buyer-safe interpretation
Use the footprint to understand reach, then run focused studies when your team needs category-specific depth.
Run a campus-aware read.
Launch a focused Gen Z study and add interviews only when the question needs more depth.