Question 1

How is AI qualitative research different from a focus group?

Accepted Answer

A traditional focus group recruits 8 to 12 people, runs for 60 to 90 minutes, and takes 4 to 6 weeks end-to-end. Craze runs the same kind of open-ended conversation with hundreds of Gen Z respondents in parallel via an AI moderator, then synthesizes the transcripts into themes, sentiment, and verbatims. You get the depth of qualitative with the sample size of quantitative, in minutes instead of weeks.

Question 2

How does Craze verify Gen Z respondents?

Accepted Answer

Every Craze respondent verifies via .edu email, which proves current enrollment at an accredited US college. The AI moderator additionally detects scripted or bot-like answers during the conversation. Combined, Craze's incentive-fraud rate is well below traditional online panels.

Question 3

How fast can I get Gen Z consumer insights from Craze?

Accepted Answer

Time to first insight is typically under two hours. You define a question, deploy to the panel, the AI conducts conversations as respondents opt in, and the synthesis layer produces a structured report — themes, quotes, sentiment breakdowns — in real time as data arrives.

Question 4

Which brands use Craze for Gen Z research?

Accepted Answer

Craze partners include Celsius (Gen Z perception surveys nationwide), Fetii (YC-backed group rideshare moving 200,000+ passengers monthly across 68 cities, backed by Mark Cuban with $7.35M), and Orca (HF0-backed startup using Craze to sharpen positioning before scaling).

Question 5

How much does Gen Z market research with Craze cost?

Accepted Answer

Craze prices per campaign, scoped to the brief, panel size, and synthesis depth. There is no per-seat SaaS fee. Most B2B brand teams find Craze is 3 to 10 times lower cost than a comparable traditional focus group of similar sample size.

Question 6

Is AI-moderated survey data reliable for brand decisions?

Accepted Answer

Yes when the AI is purpose-built for probing follow-up rather than scripted question delivery. Craze's moderator asks unscripted follow-ups based on each respondent's actual answer, which surfaces the why behind opinions. All synthesized claims are auditable — brand teams can drill into the raw transcript behind any theme.

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