AI interviews
Research reimagined for the Gen Z feed.
Craze turns a brand question into AI-moderated conversations with verified Gen Z respondents, then organizes the raw language into signals your team can use.
Use it when the answer depends on taste, timing, language, and cultural permission.
Workflow
From question to culture read.
Brief the question
Tell Craze what you need to know: product concept, pricing, ad hook, creator brief, category tension, or brand perception.
Built for decisions that are still alive.
Reach campus-native respondents
Craze routes studies to verified Gen Z respondents across a broad campus footprint, so the language comes from the audience you are trying to understand.
25% of U.S. campuses represented across the panel.
AI interviews like a sharp moderator
Instead of checkbox-only surveys, Craze asks follow-ups, catches contradictions, and gets respondents to explain the why behind their first answer.
Open-ended answers, follow-up probes, and raw language.
Signals cluster while responses come in
Themes, objections, purchase triggers, and quote-worthy language are organized as the study runs, so your team can scan the shape of the answer quickly.
Culture read, sentiment, verbatims, and decision notes.
Old research vs Craze
The old playbook was built for slow decisions.
Craze is for brand teams that need a high-signal read while the launch, campaign, or product choice is still changeable.
Launch your first study free.
5 interviews on a verified company domain. Then pay only when you need more.