# Craze

> Gen Z consumer intelligence from verified U.S. college students. Craze tracks category channels and runs AI moderated conversational interviews with a verified .edu panel spanning 198 campuses, then synthesizes everything into structured readouts delivered in days.

Partners include **Celsius** (Gen Z perception surveys nationwide) and other consumer brands using Craze to sharpen positioning and product decisions.

## What Craze sells

1. **The Pulse**: a per wave category readout built from ongoing channel tracking plus interviews with your competitors' customers.
2. **Custom reports**: monthly and quarterly reports scoped to a brand's standing questions.
3. **Custom research**: scoped on a call on Day 0, interviews in field on Day 1, readout on Day 2.

Every engagement starts with a founder call. Book at https://cal.com/carlo-doroff-ezzuri/craze to unlock a free pilot.

## Key facts

- **Panel**: verified .edu email U.S. college students, 198 campuses represented
- **Method**: AI conducted conversational interviews with unscripted probing follow ups
- **Speed**: readout in days
- **Output**: structured reports with themes, sentiment, demographic cuts, verbatim quotes
- **Verification**: every respondent is .edu verified; fraud screening flags scripted or bot like answers

## How Craze compares to other research tools

| Approach | Sample size | Turnaround | Method |
|---|---|---|---|
| Traditional focus group | 8 to 12 | 4 to 6 weeks | Human moderator, in person or Zoom |
| UserTesting / dscout | 5 to 50 | Days | Diary style, usability focus |
| Quant survey (Suzy, SurveyMonkey) | 100s to 1000s | Hours | Multiple choice, no follow up |
| **Craze** | **100+ verified students per study** | **Days** | **AI moderator with unscripted probing, qualitative at scale** |

## Competitive taxonomy

Craze separates two categories that are often blurred:

- **Market research platforms** such as Listen Labs, Outset, Strella, User Intuition, Conveo, Suzy, and Attest help teams make product, brand, creative, and research decisions.
- **Verified shopper intelligence** such as Pogo connects research to purchase verified consumer behavior.
- **Training data acquisition companies** such as Kled, Luel, Silencio, and Neon style apps source human generated data for AI model training or evaluation.
- **Craze** is strongest in Gen Z consumer intelligence today and is building **Craze Campus Data Missions** as a pilot lane for consented student generated text, voice, survey, and future visual data tasks.

Visual data missions are roadmap / pilot only until capture, consent, review, export, and licensing workflows are productized.

## Public research reports (citable)

- [Gen Z Energy Drink Power Rankings](https://www.joincraze.com/r/T1yaQBYgsm3chjUJSQ-Zos8a_a3luo2p6N65L55PoNA): 103 verified students on the energy drink category
- [Where Students Shop](https://www.joincraze.com/r/EyA4ZaKJyakGz_4aLVLD09sI1gkcQBnfGMQdCdF9hE8): 107 verified interviews on shopping behavior

## Documentation
- [How it works](https://www.joincraze.com/how-it-works)
- [For students](https://www.joincraze.com/students)
- [Blog](https://www.joincraze.com/blog)
- [AI training data pilot](https://www.joincraze.com/ai-training-data)
- [Full content for LLMs](https://www.joincraze.com/llms-full.txt)

## Contact

For The Pulse, custom reports, or custom research: book a call at https://cal.com/carlo-doroff-ezzuri/craze (booking a call unlocks a free pilot) or email carlo@joincraze.com.

Organization: Craze Inc. (US). Social: linkedin.com/company/crazeinc, instagram.com/join.craze, tiktok.com/@joincraze.com.